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Amazon Search Term Analysis

Upload your Search Term Report CSV, set your target ACoS, and get a full interactive dashboard — 8 charts, 6 analysis tabs, sortable tables, CSV export, and live ACoS re-filtering.

100% in your browser
Data never leaves your device
Scale + Negate + N-gram + Campaign
India · US · UK formats
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Drop your Search Term Report here

Supports CSV, TSV and Excel (.xlsx) from Amazon Ads console · Any region

How to download your Search Term Report from Amazon Ads
  1. Log into Amazon Ads console → click Reports in the left menu
  2. Click Create Report → select report type: Search Term
  3. Choose your date range (last 30–90 days gives the most actionable data)
  4. Select all campaigns or filter by portfolio
  5. Click Run ReportDownload the CSV file
  6. Upload that CSV file above — all analysis runs in your browser
Search Term Analysis
Target ACoS 25%
Spend vs ACoS — Top Search Terms
Below target ACoS
Above target ACoS
No sales yet
Spend by Match Type
Top 15 Terms by Spend
Top 15 Terms by Sales
ACoS Distribution (terms with spend)
Search Term Length Distribution
Match Type — Spend vs Sales
Top 10 Terms by RoAS (≥1 order)

Terms with ACoS ≤ target and at least one order. Increase bids or budgets to capture more of this profitable traffic.

Terms spending above your minimum threshold with zero orders, or ACoS > 2× target. Add as exact-match negatives to stop the bleeding.

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Terms with 10+ clicks but zero conversions — burning CPC budget with no return. Check match type before negating; some may need bid reduction first.

Performance aggregated by campaign. Click column headers to sort. Identify over-spending campaigns and re-allocate budget to top converters.

Word-level patterns across all search terms. High-spend n-grams with bad ACoS are negate candidates; profitable ones deserve exact-match campaigns.

Complete list of all unique search terms sorted by spend. Click any column header to sort.

Match Type Performance Breakdown

Want an expert to act on this data?

We turn search term reports into a prioritised action plan — new exact-match campaigns, negatives, and bid adjustments — within 48 hours.

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