Tactical breakdowns from our team managing ₹10Cr+ in annual ad spend across Amazon India, UK, US, Flipkart, and Meta Ads.
A kitchenware brand on Amazon India was bidding on 2,400 search terms with no negatives, no structure, and a budget that was burning ₹60,000/month with zero visibility on what was working. Here's the exact playbook we used to turn it around.
Read the full breakdown →UK shoppers have a different search intent, longer purchase cycles, and wildly different category benchmarks. Here's what you need to change before running your India campaigns on UK.
Amazon Attribution v2 lets you track Meta → Amazon conversions. We ran a 45-day test combining Meta TOFU with Amazon retargeting and the results surprised even us.
Flipkart's cost-per-click is 40–60% lower than Amazon India for most categories. But the attribution model is different. Here's how to build a cross-platform strategy that maximises both.
Most sellers optimise for ACoS. But ACoS ignores organic sales cannibalisation. TaCoS gives you a complete picture — here's how to calculate it and what targets to set by category.
By breaking every search term into 1-gram, 2-gram, and 3-gram patterns, we spotted a ₹18,000/month negative keyword opportunity that had been invisible in standard reports for 6 months.
Amazon's algorithm uses your listing copy to determine ad eligibility and relevance. A weak title costs you impressions before you even set a bid. Here's the exact listing structure we use for every onboarding.
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