Tactical breakdowns from our team managing ₹10Cr+ in annual ad spend across Amazon India, UK, US, Flipkart, and Meta Ads.
Creative Agent and the free Video Generator just removed the video-production bottleneck. Here's how to deploy AI video across the full funnel — from Sponsored Brands to Prime Video.
FBA fee hikes, a fuel surcharge, and 20–30% tariff cost increases are squeezing sellers. Here's the SKU-level playbook to defend profitability — starting with wasted ad spend.
Rufus was retired on 13 May 2026 and replaced by Alexa for Shopping in the main search bar. Here's the campaign structure that wins AI-driven, conversational search.
AI agents now assemble the shortlist before shoppers see it. Here's how Amazon's COSMO knowledge graph reads your listings — and the playbook to make your products recommendable.
UK shoppers have a different search intent, longer purchase cycles, and wildly different category benchmarks. Here's what you need to change before running your India campaigns on UK.
Amazon Attribution v2 lets you track Meta → Amazon conversions. We ran a 45-day test combining Meta TOFU with Amazon retargeting and the results surprised even us.
Flipkart's cost-per-click is 40–60% lower than Amazon India for most categories. But the attribution model is different. Here's how to build a cross-platform strategy that maximises both.
Most sellers optimise for ACoS. But ACoS ignores organic sales cannibalisation. TaCoS gives you a complete picture — here's how to calculate it and what targets to set by category.
By breaking every search term into 1-gram, 2-gram, and 3-gram patterns, we spotted a ₹18,000/month negative keyword opportunity that had been invisible in standard reports for 6 months.
Amazon's algorithm uses your listing copy to determine ad eligibility and relevance. A weak title costs you impressions before you even set a bid. Here's the exact listing structure we use for every onboarding.
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