Paste plain text, format it with bold, bullets and lists, and copy HTML that matches what Amazon accepts. Built for Amazon: it will not give you tags the field ignores.
Uses only line breaks, the one tag sellers consistently report still working in the standard product description. Bullets become plain-text bullets.
<br>**bold** *italic* # heading - bullet 1. number
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Amazon announced that it would stop supporting HTML in product descriptions on detail pages after 30 July 2021, and unsupported tags stop showing their formatting. In practice the line break tag is the one sellers rely on, so the safe mode uses only <br> and turns lists into plain-text bullets. Book descriptions in KDP accept more, which is why there is a separate mode for them.
| Where | Tags that work |
|---|---|
| Product description (Seller Central) | <br> reported to work. <p> and <b> are not documented. |
| Bullet points (Key Product Features) | Plain text only |
| A+ Content and Brand Story | No HTML. Built in the module editor. |
| KDP book description | Bold, italics, headings, lists, paragraphs and line breaks |
Sources: Amazon's Seller Central announcement on HTML in product descriptions, seller reports for the line break tag, and Kindle Direct Publishing help for book descriptions. Always check the live listing after you save, and keep the code short because tags count towards the character limit.
Description text works best when the listing around it is strong. Score the whole listing with the listing scorecard, preview how your title reads on a phone with the Amazon title mobile preview, and use the listing optimization checklist for every field.
Amazon announced that it would stop supporting HTML tags in product descriptions on detail pages after 30 July 2021, and that unsupported tags would stop showing their formatting. Sellers consistently report that the line break tag still works. Other tags can show as plain text or be removed, so test on the live listing.
The safe choice is the line break tag, <br>. Some sellers report that <p> and <b> still render, but Amazon does not document it. Lists made with <ul> and <li> are not supported in the standard product description, so this tool turns them into plain-text bullets that use line breaks.
Book descriptions in Kindle Direct Publishing accept a wider set of tags, including bold, italics, headings and lists. Choose the book description mode for those. A+ Content and Brand Story use their own module editors, not HTML.
Product descriptions do not support list tags, so use a bullet character such as • at the start of each line with a line break after it. Your five bullet points belong in the separate Key Product Features (bullet point) fields in Seller Central, which have their own character limits.
The limit varies by category and marketplace. Seller Central shows the exact limit next to the field, and HTML tags count towards the length, so keep the code short. This tool shows the length of the generated code so you can check it against your limit.
That usually means the field or category does not support that tag, or the tag was pasted as plain text. Switch to the safe mode, paste the code into the description field only, and avoid copying it from a word processor.
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