India's dietary supplements market is worth about US$5.9 billion and growing around 12% a year, and about a third of sales now happen online. Supplements are also one of the most tightly regulated categories to sell: every listing has to follow FSSAI rules on labels and claims.
We manage supplement, protein, vitamin and Ayurvedic wellness brands on Amazon, Flipkart and quick commerce apps Blinkit and Zepto. Bitesu India is an Amazon Verified Marketing Partner managing 100+ brands and ₹17Cr+ in monthly ad spend.
Protein, vitamin, mineral, sports nutrition, Ayurvedic and herbal wellness brands selling on Amazon India, Flipkart and quick commerce.
Each service is run by our Amazon specialists, with weekly reporting tied to your Seller Central numbers.
Audit listings and labels for FSSAI compliance and claim risk, alongside ads and search terms.
Fix listings, set up Subscribe & Save and multipacks, and restructure campaigns.
Launch Amazon and quick commerce campaigns, with weekly reports on TaCoS and repeat buyers.
| Area | What makes it hard | What we do |
|---|---|---|
| Claims | Claims to cure, treat or prevent a disease are banned, and Amazon can suppress listings that make them | Benefit-led copy within FSSAI's Advertising and Claims Regulations |
| Labels | Labels must say "HEALTH SUPPLEMENT" and "NOT FOR MEDICINAL USE", and FSSAI warned brands over lapses in October 2026 | Check label images and listing details before ads go live |
| Plant ingredients | 16 plant and botanical ingredients now need warning statements | Review herbal and Ayurvedic products against the current FSSAI list |
| Repeat purchase | The first order rarely pays back the ad that won it | Subscribe & Save, multipacks and TaCoS-based targets |
| Trust | Shoppers check reviews, certifications and lab tests | Clear ingredient, dosage and certification details, with reviews monitored |
Yes. We have managed supplement, protein, vitamin and wellness brands on Amazon, Flipkart and quick commerce apps Blinkit and Zepto.
You need the right FSSAI licence, labels that meet the FSSAI Nutra Regulations 2022, and listings that avoid disease or cure claims. Then grow with search ads, Subscribe & Save and multipacks for repeat buyers.
Under the FSSAI Nutra Regulations 2022, labels must carry the words "HEALTH SUPPLEMENT", the warning "NOT FOR MEDICINAL USE", a note that the product is not a substitute for a varied diet, and a warning to keep it out of reach of children.
On 19 October 2026, FSSAI warned nutraceutical and health supplement makers over labelling lapses, and named 16 plant and botanical ingredients that need warning statements. Check your labels and listings against the current list.
Yes. We run quick commerce ads on Blinkit and Zepto for protein, vitamins and wellness products, alongside Amazon.
Tell us about your products and channels. We review your listings for compliance risk and show you where spend is wasted.