Home and kitchen is one of Amazon India's most crowded categories: cookware, storage, décor and small appliances, with heavy discounting around Diwali and the wedding season.
We run Amazon advertising and listings for home and kitchen brands. For one brand we cut ACoS from 90% to 18% in six weeks while keeping revenue steady.
Cookware, kitchenware, storage, décor and small appliance brands selling on Amazon India, Flipkart or both.
Audit search terms and products to find the spend that does not sell.
Restructure campaigns by product group, margin and match type.
Plan budgets and offers ahead of the festive season.
| Area | What makes it hard | What we do |
|---|---|---|
| Price points | Many products under ₹1,000, so each click costs a big share of margin | Bundles, multipacks and tight bids on low-price items |
| Returns | Wrong size or capacity is a top return reason | Dimension images, capacity charts and clear titles |
| Seasonality | Demand and cost per click jump around Diwali and weddings | Build budget and stock plans 6 to 8 weeks ahead |
| Compliance | Some items, such as pressure cookers, need the ISI mark under quality control orders | Check your products against current BIS rules before scaling ads |
It depends on your margin. Set break-even ACoS from your profit per sale before ads, then target below it. Low-price items usually need lower ACoS than premium appliances.
We removed search terms that spent without selling, restructured campaigns by product group and match type, and moved budget to proven keywords. The case study has the details.
Start 6 to 8 weeks before. Stock, deals and ad budgets all need to be ready before the Great Indian Festival begins.
Yes. We run Flipkart ads and catalogue alongside Amazon for home and kitchen brands.
Tell us about your home and kitchen range. We review your account and show you where spend is wasted.