India's beauty and personal care market is worth about US$28 billion, and online is its fastest-growing channel. On Amazon, beauty is crowded: many similar products compete for the same searches, and shoppers decide on ingredients, reviews and shade.
We manage skincare, haircare, cosmetics and personal care brands on Amazon, Flipkart, Myntra and quick commerce apps Blinkit and Zepto. Bitesu India is an Amazon Verified Marketing Partner managing 100+ brands and ₹17Cr+ in monthly ad spend.
Skincare, haircare, cosmetics, fragrance and personal care brands, Indian-made or imported, selling on Amazon India, Flipkart, Myntra and quick commerce.
Each service is run by our Amazon specialists, with weekly reporting tied to your Seller Central numbers.
Audit search terms, listings, variants and reviews across your range.
Pick hero products per keyword, fix listings and plan pricing around fee bands.
Launch Amazon and quick commerce campaigns, with weekly reports on new and repeat buyers.
| Area | What makes it hard | What we do |
|---|---|---|
| Competition | Many similar products chase the same keywords, including your own | One hero product per keyword, with the rest supported by display ads |
| Pricing | Zero referral fee applies to most beauty products under ₹1,000, but not every listing | Check the fee on each listing after repricing, and use bundles above the band |
| Shades and variants | Wrong shade is a top reason for returns | Swatches, skin-tone images and clean variation set-up |
| Compliance | Imported cosmetics need CDSCO registration; Indian-made products need a state manufacturing licence | Check registration and label details before scaling ads |
| Repeat purchase | Judging ads on the first order undervalues them | Track repeat buyers, Subscribe & Save and TaCoS |
Yes. We have managed skincare, haircare, cosmetics and personal care brands on Amazon, Flipkart and quick commerce apps Blinkit and Zepto.
Since 16 March 2026, Amazon.in charges no referral fee on most beauty products priced under ₹1,000. Some sellers have reported listings still showing a fee after repricing, so check each listing in Seller Central.
Yes. Under the Cosmetics Rules 2020, imported cosmetics need an import registration certificate from CDSCO, applied for online in form COS-1 on the SUGAM portal. Cosmetics made in India need a manufacturing licence from the state licensing authority.
Yes. We run quick commerce ads on Blinkit and Zepto for beauty and personal care brands, alongside Amazon.
It knows how shoppers search by concern and ingredient, how shade and variant listings affect returns, and which claims listings can make. That shapes keywords, listings and how ad results are judged.
Tell us about your beauty range and channels. We review your account and show you where spend is wasted.